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Elements for On-Page SEO

Key Elements for On-Page SEO You Need to Know

For starters, learning the in-detail SEO can be a tough run. There are around 200+ factors that altogether play a role in ranking a website on search engines. Getting to know all of them and then implementing them can be an overwhelming process. However, if you want quick results with minimum effort, there’s a way around.

There are some key elements that you can include on your main service page that can improve your website’s SEO. These factors are more functional than all others. Whether you’re an entrepreneur looking to increase visibility and brand awareness or an owner of an enterprise looking to rank your website better; these factors can be of great help. Let’s learn more about them.

Essential On-Page SEO Factors

We have concluded some of the best On-page SEO factors so you can implement them as soon as possible and get the optimum results.

1.   High-Quality Content for Better SEO Rankings

Content is the heart of any website. You need to make sure your content relates to your brand language and convey the massage. Following are some things that you need to make sure when writing content on your main service page.

a.    E-E-A-T

E-E-A-T content stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses this principle to check the quality of the website’s content. You need to make sure to add;

  • Informational content that will show your expertise and experience in that industry.
  • Moreover, the content should be well-researched, including backlinks, case studies, testimonials, and more relatable information to show authoritativeness.
  • Furthermore, make sure your website is error free and secure to show trustworthiness.

b.    Keywords

Keywords are the main element that makes sure your website is relating to what customers are looking for. For example, if you have a website of gym wear and your target audience are gym freaks and enthusiasts. Your keywords will rely around the searches made by these people like; best gym wear near me, top gym gear, best gym equipment 2025, etc.

Add keywords in content, headings, meta descriptions, and URLs. Moreover, try to prioritize long-tail keywords as they have lower competition and high search volumes. Another tip is not to overstuff content with keywords as it can negatively impact your SEO score.

c.    SEO Writing

SEO writing is writing content and adding SEO keywords naturally into it. Every keyword should make sense with the content and according to Google’s algorithm. Because if they aren’t placed strategically and naturally, it can look like keyword stuffing and it’ll lower your website’s SEO score. Use proper headings, sub headings, break down sections as needed, use bullet points, checklists, and more things to make your content readable and search engine optimized.

d.    Freshness

Search engines are always updating their algorithms and you should also make sure that you follow the new practices and keep up with the updates. Add content regularly to your website like;

  • Blogs
  • Articles
  • Product updates
  • Service updates
  • Service offerings
  • Industry insights

Moreover, actively uploading fresh content puts a good impression on your audience. They’ll get to know the latest developments in the industry through your content and they’ll come back again and again for more.

e.    Visual Assets

Visuals play a major role in SEO as well as engaging your audience. For instance, when you open a website, what do you see first? The visuals, right. It is like a first impression you are throwing on your audience. You should add visual assets like;

  • Images
  • Videos
  • Infographics
  • Graphs
  • Logo

2.   Optimizing HTML for Improved SEO Results

HTML tags are the language of search engines to understand what the website is about. You need to make sure your HTML tag is properly coded so search engines can easily scroll through it. These are a few more things you can add;

a.    Title Tags

Title tags are an essential on-page SEO element. They give search engines as well as users the primary idea of what the content is about. Use high quality title tags enriched with your targeted keyword. Also, make sure your title tag reflects the content of the page. The recommended title length is (50-60 characters).

b.    Meta Description

Meta descriptions are short descriptions of what the content of the page is about. You should clearly add your website’s relevant content in your meta description. The recommended meta description length is 150-160 characters. These can include 2-3 sentences in which you’ll mention brand name, service or product type, and a CTA.

c.    Image Optimization

Image optimization includes compressing image size to minimize the file size so your page loads faster. Moreover, add descriptive file names, alt text, image alt headings, image alt descriptions with keywords so search engines can understand what these images reflect.

d.    Geotagging (For Local Search)

Geotagging is a great way to boost your Local SEO and grab a potential customer’s attention. It involves adding location data to your image, Google Business Profile, and any locale mentioned in your content so search engines know where this service or product belongs too. With geotagging, your images will appear in the near me searches and increase your local visibility.

3.   Building a Solid Website Architecture for SEO

Having a good website architecture means how good your website’s pages are structured and linked together. If you have an optimized website architecture, search engines can crawl easily to them and improve your SEO rankings. Here are a few things you can do to improve your website architecture.

a.    Site Speed

Site speed is a major thing for increasing your SEO score. If your website takes more than 3 seconds to load, it’s not optimized enough. A lot of surveys show that if a website has bad site speed, potential customers get frustrated and close the tab, resulting in increased bounce rate. Here is what you can do to optimize your site speed;

b.    Responsive Design

A well optimized website has responsive design that means it can be loaded effortlessly on all devices. For example on mobile, tablets, and laptops. A lot of users these days use their mobile to do searches and even make purchases, that’s why your website should be mobile optimized.

c.    URL Structure

Search engines and users alike prefer URLs that are easy to understand and remember. URLs should include;

  • Short
  • Descriptive
  • Include relevant and targeted keywords
  • Hyphens to separate words

Avoid using;

  • Long URLs
  • URLs with unnecessary parameters
  • URL with Unnecessary symbols
  • Underscores to separate words

d.    Links

Links show your website’s authority. Incorporate internal and external linking in your content.

  • Internal links: Links used to connect your website’s own pages to other pages. They can be used to guide customers and connect your website altogether.
  • External links: Links used to connect your website to external websites. These are used to show authenticity of your content and they play a major role in increasing your overall SEO score. Make sure you use backlinks/external links from websites that are relevant and authoritative.

Conclusion

SEO depends on a lot of factors and is an ongoing process that needs constant effort and attention. Make sure that your main service page has high quality content optimized HTML, and website architecture to rank high on search engines.

If you need any assistance in doing all of this, Digistack Marketing Agency is here for you. We will write content, research relevant keywords, add tags, make a solid website structure and do everything that can rank your website high on search engines. Contact us now and get started!

Frequently Asked Questions

Keep URLs short, descriptive, and include relevant keywords. Avoid long URLs or unnecessary symbols. A simple and clear URL helps both search engines and users.

Geotagging adds location data to images and content. It helps your website show up in “near me” searches, improving local SEO visibility.

SEO writing means adding keywords naturally into your content. This helps your content rank better without keyword stuffing. Use headings, subheadings, and bullet points to make your content easy to read.

For good SEO, your website should have;

  • High-quality content
  • Relevant keywords
  • Optimized HTML
    Relevant visuals
  • A strong website structures

Get In Touch

625 Brister ST APT 24 Memphis TN 38111-5868

info@digistackmarketing.com

+19016963038

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