Does your restaurant need a digital makeover? Social media marketing is the ideal starting point. Establishing a profitable restaurant business nowadays is about forging close relationships with your customers online. Social media lets you interact directly with your audience, answer comments, and tell your story.
As a busy restaurant owner, you might think of it as another messy task to manage different social media profiles single-handedly. But what you don’t know are the things you’ll gain from it. If you do social media marketing for restaurants the correct way, it can do wonders for you. It can boost foot traffic, make your name in the global food industry, get on trending, and generate more orders. Let’s learn what you can do to make your restaurant’s social media profiles trending.
Social media marketing for restaurants means using social media platforms to promote your restaurant. These platforms includes;
This type of marketing uses different strategies to raise brand awareness, keep customers engaged and updated, and invite new customers. Here are some of the marketing ways;
There can be multiple types of content used to share like posting yummy food pictures, sharing special deals, replying to customer comments, and building a community around the restaurant’s food and vibe. It’s an important tool today for businesses to build connections, create loyalty, and make more sales.
There was a time when a restaurant’s popularity only depended on word-of-mouth referrals or brochures. Now, the time has changed and the world has shifted towards social media platforms. Every 7 out of 10 people you see these days are holding a cell phone and using it, and most of the time, they’re scrolling their social media profile feeds. This is why your business needs to have a strong social media profile on trending so they can easily find you and trust you.
If you already have social media accounts for your restaurant business, well and good. If not, it’s time you start making them. Once, you have created Linkedin, Facebook, Instagram, Pinterest, Youtube, and Tiktok accounts, add these details:
Following are the 10 must-know tips for social media marketing for restaurants that you should follow to get in trending.
Customers are always interested to know what happens behind the kitchen walls. Create and share behind-the-scenes shots like:
hare Staff Stories
People enjoy learning about the team behind the restaurant, so share their stories and experiences.
No one likes a messy social media profile. Neither search engines, nor your target audience. As a restaurant owner, you need to make sure that your restaurant’s brand voice remains the same and consistent everywhere. For instance, if you have a pasta shop named ‘The Pasta Bar’, it’s logo should be added to every post, either its an image or video.
Moreover, select colors for your brand and stick with them. An expert’s recommendation is to keep the basics Black and White with an addition of any product relevant color, i.e for pasta, choose Yellow. Make sure that your social media is only playing with these three colors so your profile looks organised and clean.
As a businessman, you should know how to handle reviews, positive and negative both. Reply pleasantly and humbly to positive reviews and show your customers that you appreciated their gesture of leaving feedback.
On the other hand, reply with patience and calmness to negative reviews. Ask them what happened, do a followup from your team about why it happened, send an apology, and work on it so it never happens again. Moreover, you can also give that customer a discount option for the next time they order, so they feel relaxed.
Handling and operating a restaurant is not a one-person job. Highlight your team to the spotlight and let your followers know who is behind those tasty walls. You can post about employee birthdays, appraisals, team meetups, and more.
Asking questions can make people curious and start conversations, which helps them remember your restaurant. Instagram features like polls or question stickers make it easy for followers to interact in a fun way. This gets people involved, rather than just watching your posts. Ask questions like:
Staying in trends will keep you at the top of the game. For instance;
Another way of social media marketing for restaurants is to show insights to your audience about where you are sourcing your things from. Mention names and accounts of your suppliers and vendors like the poultry shop, milk shop, cheese brand, etc. so they can see and trust the ingredients used in the dishes.
Let your audience know the causes your restaurant is supporting like giving donations to NGOs, old age homes, local shelters, etc. SO, the next time your customers dine in at your restaurant, they know that they are contributing to a good cause.
You need to show your audience how you stand out from the crowd. Identify your unique selling purpose and tell your customers about it. For example, if your restaurant makes everything by themselves, like making home-made pasta and having your own dairy farm. Tell them and they’ll get more interested!
Working with an influencer can help social media marketing for restaurants. Influencers are people with a lot of followers on social media and can encourage others to try new places. Food influencers often post reviews or pictures of their meals, and when they visit your restaurant, their followers may want to try your food too. You can team up with influencers of any size to promote your restaurant, whether it’s sharing special dishes, events, or deals, and attract more customers to your business.
Social media marketing for restaurants is very important for staying in trend. Simply relying on word-of-mouth or old advertising methods isn’t enough anymore. By having a strong online presence, you can connect with your customers directly, share your story, and show what makes your restaurant special.
You can share behind-the-scenes moments, work with influencers, and do so much more to engage with your audience. If you want any assistance in social media marketing, contact Digistack Marketing Agency. We specialize in restaurant social media marketing and will transform your social media presence in a short time!
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