25+ Social Media Content Ideas For Real Estate

Real estate is one of the oldest industries in the history of businesses. From traditional marketing tactics like billboards, flyers, pamphlets to engaging people on social media. This industry has evolved so much. These days, people are always on their phone and social media is one the best ways to get their attention.

According to a 2022 Technology Survey by the National Association of Realtors, 46% of sources got leads from social media. In which, 89% of them use Facebook in their real estate business, 59% Instagram, 53% LinkedIn and 26% YouTube.

Hence, you’re in good luck for using social media to promote your real estate business. If you are on the edge of social media content ideas and feeling overwhelmed with all the competition in the market, we are here to save you. This article contains 50 creative and top trending social media content ideas for real estate that you can use to increase visibility and promote your business. Let’s start!

1. Create and Share Open-House and Walk-Through Videos Of Listings 

Sometimes, pictures and descriptions won’t do enough for buyers to understand the details of a real estate property. The best way to let the buyers get to know the property is creating a detailed walk-through open house video that includes speaking and mentioning all the details of the property.

It should include all the areas of the property such as  attracting the kind of buyers you want to target. Walk the viewers through the living areas, kitchen, master suite and terrace, garden everything else. You can share these walk-through videos directly to potential customers and also upload on social media platforms such as long form youtube videos.

2. Create A Poll Or A Quiz

Polls and quizzes are one of the best ways to grow your database and get to know about customer interests and likes. Also, it keeps them engaged in any activity without actually having to do anything. You can create quizzes like: What state do you live in? Or what type of real estate niche are you most interested in? On the other hand, you can create polls like: Do you prefer mobile homes or apartment complexes?

3. Share Your Personal Real Estate Milestone

Audiences love stories and you can engage and motivate them with your success stories. Tell them a tale or share an event to celebrate your 100 successful deals, etc.

4. Market Update

Social media strategies focus on balancing two pillars; informational content and promotional content. You should always update your audience with the recent market updates so they know what is trending, what was going on in the past, and what’s predictable in the future.

5. Spotlight the Neighborhood

Realtors often make a mistake of only showing what’s inside of the property rather than focusing on what’s outside of the property. You should tell the customers what the neighborhood offers them, what the view and facilities they’re getting. For example, mentioning details on the schools, markets, parks, cinema, shopping centres, restaurants, cafes are nearby. You can also share pictures of these to add a visual element.

Moreover, you can share a video of ‘Day in the life’—highlighting what you will be doing in your day when you move into a particular location or neighborhood.

6. Retweet Real Estate News

Realtors around the world are always sharing news and updates about real estate and the evolving market dynamics. You can retweet or share that news to your profile so your audience can see and gain more info.

7. Organize Regular Giveaways

Giveaways are the audience’s favorites! You can offer giveaways to your clients like giving out T shirts, gift cards, and event tickets. This will keep your audience engaged with your profile and business.

8. Ask and Share Feedbacks

Feedbacks are the most trustable social media content ideas. When the audience sees other people talking about your business, they build trust and confidence in you. You can ask your latest staged home client for their feedback, it can be a short video or comment that you can share on your social media platforms.

9. Answer Buyers and Sellers’ Questions

Research the most common questions that buyers and sellers have about real estate and answer them. You can do a live stream with your audience and speak directly to them.

10.Share Client-Centric Posts

Your strategy should always be client-focused. Let the audience know that you care about your clients and remember details about them. You can share buying anniversaries, closing gifts, and so much client related content.

11.Share the Charitable Causes You Support

Let your audience know that you care about the community and contribute to charities. Yo can share posts about your support to the charity or even add links to charitable organizations with a ‘donate now’ CTA, so they can participate too.

12.Share Real Estate Niche Memes

People spend hours sharing memes and enjoying fun facts. It’s one of most engaging social media content ideas. Create funny memes, posts, videos, and gifs about real estate and share it on your profile.

13.Share Sale News and Price Reductions

If any of your listings recently had price reductions or are having any sales or discounts on, your customers should know it. It’ll drive a curiosity in them to get to know more about it.

14.Introduce Your Team

Share pictures and details about your expert team and let the audience get to know about the backend support system of your business. When your customers will see faces that are actively working regularly behind the big real estate brand, they’ll build confidence in you. You can share their promotion news, welcoming a new team member, birthday celebration pictures, tag them and so much more.

15.Post New Listings

Whenever you add a new listing, make an update and let your audience know about it. But, don’t add a lot of listing pictures, just the best ones.

16.Share Other Realtors Success

Celebrate and share other realtors’ success stories and milestones. It’ll build a positive impact on your audience that you are cheering other realtors up even though they are your competition.

17.Share Home-Buying Tips For First-Time Buyers

First-time buyers have fears of making buying mistakes and some buyers often make them. Share some informational tips or blogs on what to do when buying a property for the first time or what mistakes to avoid to guide them.

18.Highlight Free Activities in the Area

Make a list and share pictures and links of the free events or activities in the area. For example, a garden, exhibition, sight-seeing places, and more.

19.Share Home Decoration Design and Renovation Tips

Nowadays, people search the most for home decoration, renovation ideas, and designs on social media platforms, especially on Pinterest and Instagram. You can share tips as well as design pictures to engage people. It is one of the most useful social media content ideas for real estate.

20.Share your Latest Blog Post

Blogging doesn’t have to be just on websites. Share your latest blog post update on your social media platforms. Moreover, you can now also post a complete blog on LinkedIn too.

21.Promote Local Events You’re Hosting or Attending

Enlighten people about your contributions to society and your audience. Post about the events that you’re hosting or attending. You can share pictures, event dates, invitation cards, event recaps, etc.

22. Post DIY Home Improvement Projects

Tell a story to your customers about the recent DIY home improvement you made or you can tell them a few DIY home improvement hacks that they can do in their home.

23. Post Before-And-After Property Images 

People like to know what was the previous situation of a property and what contributions and efforts you made and gave it a new look. These types of social media content ideas rank the highest and people love it!

24.Share Local News

Repost or create posts by yourself to let people know about the recent news in the area. For example, the new government program starting, a new park to be built, or roads collapsed etc.

25.Share Your Real Estate Mistakes

Draw attention of the customers by telling them your real estate life mistakes. Some will relate to you and some of them can prevent them in their lives. This will build a personalized, caring, and loyal relationship between you and your audience.

26.Share a Motivational Quote

Motivational posts are the most shareable on social media platforms; especially on LinkedIn and Instagram. This social media content idea drives a lot of traffic.

27.Share Authentic Behind-The-Scenes Content 

Get connected with your audience by letting them know the efforts you’re putting into your profession. Make attractive and engaging behind-the-scenes pictures and videos and share them on your social media platforms. Be sure to use authentic content.

Conclusion

The impact of social media marketing on real estate is too big to measure. These 25+ social media content ideas will help you to boost your digital presence a lot. However, if you need assistance, DigiStack Marketing Agency is here to help. We will provide you with complete and detailed social media services and content marketing services that will take your real estate business to new heights.

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